About Us

Harvesting Goodness, Nurturing Communities

Our Story

ROHI Company Limited traces its origins back to September 2, 2011, when it was officially registered as a business entity. However, it wasn't until June 2018 that the company truly began its operations, marking the beginning of a journey focused on food processing, particularly in the realm of banana crisps.

The inception of ROHI was driven by a vision to address a critical challenge in the Rungwe and Busokelo districts of Mbeya, Tanzania. In these regions, banana production was abundant, yet a significant portion of the harvest went to waste due to a lack of market access. This surplus led to rotting bananas, causing economic losses for local farmers, many of whom were youth and women, including single mothers.

Recognizing the potential inherent in this surplus of bananas, the founders of ROHI set out to transform this challenge into an opportunity. They understood that while there was a surplus of fresh bananas, there was also a robust demand for banana-based products, particularly snacks.

ROHIRooted in Tanzania

Our Philosophy

Our Purpose

“Our purpose is to harness the natural goodness of bananas to nourish communities, drive sustainable development, and create a brighter future for Africa.”

Our Vision

“To be the premier provider of high-quality banana products in Tanzania and throughout Africa, leveraging sustainable practices, innovative technologies, and community-centric initiatives to nourish and delight consumers while fostering economic growth and environmental stewardship across the region.”

Our Mission

“Our mission is to produce premium banana products that inspire health, happiness, and sustainability. Through innovation, integrity, and community engagement, we strive to deliver unparalleled quality while fostering economic prosperity and environmental stewardship across Tanzania and Africa.”

Our Tagline

“Taste It, Feel It, Smile”

Our Core Values

Our values are intrinsically weaved into our business, flowing through every aspect of our day to day and embracing it as our culture.

Quality First

Commitment to delivering premium banana products of the highest quality, ensuring every product meets our rigorous standards.

Sustainability

Operating responsibly to minimize environmental impact and support long-term viability for future generations.

Community Empowerment

Engaging and uplifting local communities through fair practices, partnerships, and sustainable development initiatives.

Innovation

Driving continuous improvement and advancement in banana processing technology and sustainable practices.

Integrity

Conducting business with honesty, transparency, and ethical principles at the forefront of everything we do.

Customer Satisfaction

Dedication to exceeding customer expectations through excellent service, quality products, and meaningful relationships.

Functional Organization Structure

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Junior Kabaro · Business Development SupervisorFaisaly Iwambo · Correction OfficerMwaligo Ntapshi · SecuritySophia Mapunda · Security